Description
To commemorate the foundation of the Grand National Assembly of Turkey, which took place on April 23, 1920, Turkish Airlines lets children ‘control’ airplane using motion-cap tech.
Infrared cameras captured the children doing roll, pitch and yaw manoeuvres. This took place in a specially equipped hangar in a world-first. The movements of the children were turned into flight data that was relayed to the pilots of the aircraft. It meant that seven kids aged between 7 and 10 had say over the motion of a Boeing 777-300ER. The stunt is part of a celebration for National Sovereignty and Children’s Day – a public holiday in Turkey, celebrated on April 23. It marks the foundation of the Grand National Assembly of Turkey, which took place on April 23, 1920. The Boeing 777-300(ER) took off from Istanbul Airport, with Captains Serpil Köstepen, Cihangir Kılıç and the “Kid Captain” in control. To boost safety, the flight was confiscated in a closed airspace restricted to a 10-mile radius. And the flight was conducted over Antalya at an altitude between 6,000 and 8,000 feet – far below the cruising altitude of a typical jumbo jet flight.
Integrated advertisement created by Happy People Project,
Turkey for Turkish Airlines, within the category: Transport.
Credit
Advertising Agency: Happy People Project, İstanbul, Turkey
Agency Co-Founders: Orçun Onural - Yaşar Akbaş
Managing Director: Pelin Börklüoğlu
Executive Creative Director: Sami Basut
Creative Director: Serhan Acar
Group Head: Seral Çelikbaş
Copywriter: Yasin Adıgüzel
Art Director: Ahmet Yasin Gündüz
Motion Designer: Recep Külçe
Client Service: Gözde Aldinç
Client Service: Burak Küçükçerçi
Client Service: Elçin Temel
